Performance Media Industries, Ltd. (PMI) is passionate about creating state-of-the-art screening rooms, listening rooms, and sound recording studios. Our passion stems from being in the producer's seat and loving for audiences to experience the music and film the way we heard it and intended it. PMI has won several awards for consulting and engineering in acoustics, audio systems design, video systems design and electrical systems. PMI has been in business since 1999 and works in high-end residential, recording studios, film post-production, and houses of worship.

PMI provides complete design/engineering packages, calibration services and also facilitates the entire construction and implementation process of the designed room. Constantly innovating and pushing the performance level of their systems, PMI's designs are comprehensive, covering every aspect of a project that will be implemented by its A/V dealer partners, architects, interior designers and builders.

Anthony Grimani founded PMI in 1999. As a veteran of Dolby Labs and Lucasfilm THX, he played a major role in developing many of the standards for home theater. Anthony has assembled a professional team with vast experience in the fields of acoustics, physics, architecture, mechanical engineering and construction.

The Team

Anthony Grimani — President and Lead Consultant

Anthony Grimani has a bachelor's degree in Electrical Engineering from the University of California at Davis. His 25+ years of experience in the audio industry include executive positions at Dolby and Lucasfilm THX, and have earned him the “50 Most Vital Influencers” award from CustomRetailer magazine as well as being inducted as Fellow of the CEDIA trade association. In 2013, he was named by CEPro Magazine as one of the “Top 20 Most Influential People of the Past 20 Years.”

At Dolby, Anthony was intricately involved in the development of surround sound for consumer applications. During his nine-year tenure at THX, he managed the THX consumer licensing program and the technology development program, setting the direction for consumer and professional Audio/Video businesses. Anthony developed the Home THX program, the THX PM3 program, and invented the revolutionary Surround EX 6.1 channel audio format pioneered in Star Wars, the Phantom Menace.

Anthony is a frequent lecturer at industry conferences such as AES (Audio Engineering Society), and CEDIA (Custom Electronics Design and Installation Association), earning the CEDIA Top Instructor award. He holds six patents in the area of audio and acoustics, and is a frequent contributor to the industry's most read and respected trade magazines.

Manny LaCarrubba — Chief Engineer

Leading PMI's engineering team, Manny is responsible for expanding and improving its methodologies and technologies for the engineering and specification of high-end residential or commercial screening rooms, recording studios, and performance venues. Manny has worked as a recording engineer in the music industry, and as a consulting technology engineer to the semi-conductor industry specializing in noise and vibration control. In the late 1990s, he founded Sausalito Audio to commercialize patents related to loudspeaker design, and to produce advanced audio and architectural loudspeaker systems for custom installation.

For 10 years, Manny was a staff and chief engineer at famed Sausalito recording studio, The Plant. His music engineering credits include tracks and albums for Santana, Michael Bolton, Celine Dion, Kenny G, Mariah Carey, and many more. He also designed some of The Plant's seminal recording rooms.

Manny earned a BS in Tonmeister Studies from State University of New York at Fredonia. He holds several patents related to loudspeaker engineering, all of which have been integrated into commercial products manufactured by Bang & Olufsen of Denmark. He is a member of the Audio Engineering Society (AES), and is featured in videos produced by Secrets of the Pros where he teaches studio design, acoustics, and recording and mixing techniques.

Patrick Artiaga — Managing Director

It all began like a classic Hollywood story … as an intern.

While studying at the University of California at Berkeley, Patrick was selected to be part of the first group of interns at George Lucas’ Lucasfilm company in Marin County. His internship project led to a presentation to George Lucas and the Gang of 40; the department heads of the various divisions.

The Lucasfilm internship established key foundation skills Patrick uses to this day; listen to your customer, analyze thoughtfully, develop customer-focused solutions, communicate clearly, and build solid relationships based on trust. And his Hollywood story continues…

His more than 30 year experience in the motion picture industry includes executive positions at Lucasfilm THX, Dolby Laboratories, and Christie Digital. At Lucasfilm, Patrick led the global growth of the THX Cinema program expanding its client base three-fold. He transitioned to Dolby and championed the global cinema technology launch of Dolby Digital Surround EX™ with the release of Star Wars: Episode I: The Phantom Menace. Most recently at Christie Digital, Patrick established a new cinema audio business unit, Christie Vive Audio, that launched the first single form factor articulate line array for cinema application.

Patrick has a bachelor’s degree in Economics from the University of California at Berkeley, and MBA from Saint Mary’s College of California.

As Managing Director, Patrick is responsible for day-to-day operations of the following companies:

Mario Previti — Senior Design Engineer

After graduating from the Conservatory of Recording Arts and Sciences in Tempe, Arizona, Mario was a staff engineer at the Legendary Plant Studios in Sausalito, California where he worked with top recording artists in the music industry.

At Renegade Studios, he was partner, chief engineer, and studio designer, working with clients Jefferson Starship, Eric Martin (Mr. Big), Kathi McDonald & Sam Andrew (Big Brother and the Holding Company), among many others.

Mario has also worked as front-of-house mix engineer for Grammy® Award winning artist Edwin Hawkins, for the Holland Symfonia Orchestra at the 2008 Gospel Music Festival in Amsterdam, for “An Evening with the Boston Pops” at Symphony Hall, and for the 40th Anniversary of Woodstock in Golden Gate Park, San Francisco.

Mario was the lead design partner for startup Morton Microphone Systems, working on the development of the innovative KickTone® microphone (for drummers) which received the Live Design 2014-2015 Sound Product of the Year award. His additional business background includes management, wholesale and retail sales, manufacturing, and production.

Andrew Calvo — Manager, Sales and Marketing

Andrew began his 30 plus year career with Blank Software, creators of Alchemy, the first universal sample editor on the Macintosh. He then moved to Digidesign as one of the first 20 employees and was on the launch team of Pro Tools in 1991, still the industry standard for computer based digital recording systems. While at Digidesign, Andrew managed their Educational Sales and Marketing efforts as well as their Third Party Developer Program, which resulted in over 500 developers and the first audio plug-in standards.

Andrew continued his career as Vice President of Sales with Berkley Integrated Audio System (BIAS), creators of digital audio stereo editor of Peak, then Vice President of Sales and Marketing for Keith McMillen Instruments, developer of expressive MIDI controllers, and Director of Sales for TechShop, the country’s leading MakerSpace. Recently Andrew worked as Director of Sales with premier Napa Valley music venues, Blue Note Napa, JaM Cellars Ballroom, and Oxbow Riverstage. An accomplished bassist and keyboardist, Andrew has performed and recorded with Dustone Cinema, and composed for film, placing a song in the award winning indie film, Life Inside Out, staring Maggie Baird and 5x Grammy Award winner and actor, Finneas O’Connell.

Andrew graduated from San Francisco State University with a Bachelor of Arts in American Studies.

As Manager, Sales and Marketing, Andrew is responsible for the following companies:

Chase Walton — Associate Engineer

Chase initially joined the PMI team in 2002 as an intern fresh out of high school, having already accumulated several years of experience with recording engineering, FOH sound mixing, and home audio systems. The following year he was brought on full time as an Associate Engineer at PMI’s home office in Marin County, CA, to assist in a variety of capacities, including acoustic design and engineering, drafting, audio system calibration and commissioning, and technical editing and publication.

Chase has since moved back to his home in Memphis, Tennessee, where he evaluates new and emerging technologies for PMI and works closely with PMI’s Anthony Grimani to write informational and instructional articles in leading industry trade publications. In between projects for PMI, Chase serves as a video consultant and theatrical lighting designer for a 5500-seat megachurch, where he works with Dove- and Grammy-winning recording artists on a weekly basis. Chase enjoys attending classical, blues and rock concerts, watching movies at the cinema, and experimenting with his personal home theater and media rooms. He is also an avid video gamer.

Interested in contracting PMI engineering services?

Download a questionnaire form and submit it to us by email () or fax (415-883-8147) for an initial quote.

PMI conducts training workshops and seminars worldwide about Home Theater Acoustics and Calibration. Please contact PMI at 415-883-1476 for more information.